الأحد، 1 سبتمبر 2013

Prospecting For Your Business

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Understanding prospecting can help you understand your business. Boating in big boats can enable you to achieve success. You'll see what I mean.
I had the honor of finding out how much effort goes into gold prospecting recently, and I found some likeness to what is happening (or not happening) in business.
If you have a big dream, you need to involve other people in it for it to come to fruition.  How do you find these people?  Prospecting.
If you have a big goal of having a sack of gold nuggets, you got to hit pay dirt and start-a-digging.
That is what we did and here is the ratio of effort to payoff that we had:
We moved enough dirt and river rock to bury a full-sized file cabinet.
All said and done, the process took all afternoon and at the end, our search resulted in a sore back, a mild sunburn, and a few wimpy flakes. If it weren't for our friendship, Pabst Blue Ribbons and us having a great, adventurous time, the day would have been a total waste.
In my experience, the prospecting you can do for a business can involve the excavation of a lot of material and working yourself silly to produce similar, wimpy flakes.
Back in the day, mining was very inefficient and often invasive and damaged the landscape. Hydraulic mining eroded entire hillsides and ruined watersheds.
What are you doing in your business? From experience, I can tell you that there are some inefficient methods that are invasive to your relationships with friends and can alter the landscape in your family. Isn't there a way to have the gold come to you?
Old school methods of calling up friends and family are just bad marketing and often result in frustration and feeling rejected and creating alienation.  If you are a spammer, all you are getting is carpal tunnel and frustrated. People just delete your hollow invites.
Geologists estimate that only twenty-five percent of the gold was taken out of the hills of California. New technology can get at the gold more efficiently and with less harm to the environment.
You know what these technologies are?  Attraction marketing, search engine optimization, social media, blogging, content syndication, and personal branding.
Thank God I was with some experienced miners the other day.  I could have smashed my thumb or maybe only have found one flake and then maybe even lost it.
Here's where boating comes in. It is the technology that has never changed.  Ships.  Mentorships, Friendships, Partnerships.  HOLY SHIP!  If you don't have these boats and nautical skills, you will still be finding flakes and losing them while the nuggets get scooped up by the guy next to you.
How do you get these big boats and have them work for you?  Get out of the mining business. It is old fashioned, ineffective and pollutes your environment. You are not in the taking business. You have to be of the giving mentality.
A lot of people talk about creating a difference in their business and making huge money. They have a lot of big dreams but they are fantasies if they aren't backed up by and effective work habit. You need to change what you are doing if you want different results. If you can get real about getting what you want from your business, prove it. There are things to do now. You need to get the tools and mentoring that is available to you.

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